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25 years leading marketing & strategy.
20 putting algorithms to work.
The last five, building with AI myself.

Former CMO at Reuters, Liquidnet, Axioma, and Chief Outsiders.
I help leaders of growing organizations put AI to work on the marketing and operating problems that actually matter, without betting the company on a vendor's pitch.

The AI is never the hard part. The operating rhythm around it is.

Chester Springs, Pennsylvania. Travel to you or remotely with clients anywhere.

Several hands fitting wooden gears together, representing leaders and teams working as one system

How I work with leaders

Four ways in, from one day to standing partnership.

Every step includes the one before it.

Most leaders start with the Lab or the Circle and move up when the work calls for it.

Start here

The AI Decision Lab

$1,250 one day offered quarterly

A working day with David Mathison and me. You leave with a decision for one ranked, funded AI priority, a 90-day blueprint, and a peer group that stays with you for three months.

The core
AI Leadership Circle
$750 / month • 8-12 leaders per circle

A monthly peer group with a spine. Each session: one member's live AI decision worked as a case, a short briefing on what actually changed, one thing everyone commits to test. The Lab is your quarterly gathering.​

For the C-Suite & Board
Executive AI Advisory
From $2,500 / month

One-to-one counsel for CEOs, boards and leadership teams: where AI is already at work in your organization, what it's worth, identify exposure, and what to do next. And bench-building for the rising leaders who will run it.

When you need a leader
Fractional Leadership
From $5,000 / month

I install prioritized AI-assisted operations in 90 days, train your team to run it, and stay on as the executive who governs it if needed. Remote, a fixed weekly rhythm, no drama.

Hands fitting wooden puzzle pieces together

A small selection of what I've built with AI

I know what AI can do because
I run my own work on it every day.

Most people selling AI have never run a P&L.

Most people who've run a P&L haven't built anything with AI.

These are working systems, not demos.

Machine-learning cohort models

Built with a data-science team to match Medicare members to the programs that close care gaps.

750,000 lives

An outreach and contact engine

Enrichment, segmentation and paced outbound across my own prospect file.

50,000 contacts

Cue, an SMS-first AI companion & Coach

A career companion for students and recent graduates, in beta with two cohorts.

In Beta

A complete publishing operation

Five books and fifteen field guides, from idea to draft to print-ready, with a design standard and QA pipeline.

1 Person

The AI Decision Lab

Not another AI seminar.
A hands-on working day that ends in a decision

Spend a day with "The CAIO Whisperer," David Mathison, and me. Map one real workflow, rank the opportunities, set guardrails, and build a 90-day blueprint. Then meet your table peers on Zoom at 30, 60 and 90 days.

Next session

November 18, 2026

Where

Flowing Springs Inn
Chester County, PA

Seats

36 in 6 table groups

Follow-through

3 facilitated peer Zooms at +30/60/90

Investment

$1,250

Topher Wurts, smiling, seated at a cafe table with a coffee mug

About Topher

In 2024 I did with AI what I did with personal computers in 1980.
I dove all the way in.

I've been a Chief Marketing Officer for Reuters, Liquidnet, Axioma, and at Chief Outsiders and have held embedded fractional C-level roles in healthcare, fintech and media. I founded a global nonprofit technology platform and I'm currently launching another.

Since 2024 I've built AI-based automations, agents and full working systems and applied them to strategy, research, publishing, outreach, operations and new ventures. I built ML-based systems long before that. I know what AI can do because I run my business on it, and I know where it works, where it breaks, and where it's risky.

 

I'll tell you plainly which of your problems AI solves and which it doesn't.

Topher

If AI has become a question you can't keep putting off, let's talk.

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